The Cattle Council of Australia is the peak producer organisation representing Australia’s beef cattle producers. The objective of the Council is to represent and progress the interests of Australian beef cattle producers through wide and regular consultation with, and policy advice to, key industry organisations as well as relevant Federal Government Departments and other bodies regarding issues of national and international importance.
OGA has been working with this organisation since 2015 where we developed the strategy to raise the profile of the CCA, which we are implementing now through the development of video assets, print collateral, media management and PR and also social media implementation. We are now also managing their Annual Yearbook which is the peak body’s industry report covering all aspects of the beef industry throughout the year. This includes copywriting, design and media sales.