Herefords Australia is the organisation representing the interests of stud and commercial Hereford breeders nationally. The organisation was formed following the amalgamation of the former Australian Poll Hereford Society and the Australian Hereford Society in 2009. Herefords Australia’s strategic objective is ‘To return the Hereford breed to a position of preeminence within the national herd, recognised as a superior stud and commercial breed by all sectors of the Australian beef industry value chain.’
OGA and Outcross Media provide full service strategy, marketing and PR services to Herefords Australia. We work closely with the breed to develop their positioning and branding, deliver all their collateral, photography and video assets, reporting, press releases and media management, and social media.