In 1969, Peter and Valerie Bondfield ran Shorthorn and Brahman beef cattle on their marginal cattle country near Stanthorpe in Qld. They concluded that the only way to increase profitability off the limited land base was to introduce new genetics. The ‘game changer’ came in the form of the Charolais breed, which offered more weight and higher yields over their existing commercial females.
OGA is their strategic marketing partner, and we provide end to end marketing services for this operation. OGA has developed their branding, corporate and promotional collateral, sale catalogues and material, photography and video services.